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The Work

Built creator-centric programs across everything from QSR to CPG to Tech.

Worked with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Henkel, Wingstop, Choice Hotels, Dairy Queen, Spirit Airlines, Bytedance, and more.

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200M+ Views (20'-23')

• Managed a team of 4 running global Influencer Marketing campaigns for Intel across US, EAMA, APJ & PRC markets with programs focused on Lifestyle, Tech, Gaming, TikTok, NIL, and more.

• Built strategies involving giving back to Black-owned businesses, college students, challenging VFX artists to create using products, tapping into musicians, tech reviews, lifestyle use cases, and more.
• Executed and managed campaigns with over 95+ influencers at a time and over 400+ influencers leading to over 2,000 pieces of content created
• Oversaw and managed programs leading to 63M+ Impressions, 109M+ Views, and 7M+ Engagements in 2022 alone.
• Oversaw and managed budgets of over $10M+ collectively.
• Lead Creative Strategy for Influencer Programs built on data-based insights.
• Partnered with and managed external agency relationships in certain global markets to execute on our behalf.

75M+ Views (23'-24')

• Managed a team of 4 running Influencer Marketing campaigns for Popeyes across Food, Entertainment, Music, Gaming, and Sports verticals for Influencer content.
• Created everything from food reviews, food hacks, videos leaning into sports, music, comedy, entertainment, and more.

• Oversaw and managed budgets of over $1M+ collectively.
• Lead Creative Strategy for Influencer Programs built on data-based insights.
• Partnered with and managed external agency relationships for Paid amplification of Influencer content.

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3M+ Views (23')

• While I worked with the wider Samsung team at times on some of the #TeamGalaxy work, my team launched and ran The Freestyle 2nd Gen Projector program.

• To build upon the 1st Gen launch in 2022, we activated 8 Tech Influencers to produce 22 pieces of content across TikTok, Instagram, and YouTube.
• Lead Creative Strategy the program built on data-based insights.
• Partnered with internal agency partners to lead the vision and execution for the team.

5M+ Views (23')

• Oversaw Influencer Strategy team working on Henkel brands across different verticals such as Dial, all Laundry, Loctite, & more.

•2023 programs activated and produced over 200+ pieces of content across TikTok, Instagram, and YouTube.
• Oversaw the Influencer Strategy for the program built on data-based insights.
• Partnered with internal agency partners to lead the vision and execution for the team as well as Paid support.

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